IBM Plans To Double Cognos Sales In Under Three Years - IT Channel - IT Channel News by CRN and VARBusiness

As IBM moves to integrate Cognos, some partners had been concerned about their future role:

IBM Plans To Double Cognos Sales In Under Three Years - IT Channel - IT Channel News by CRN and VARBusiness: "To grow the Cognos market IBM wants to increase the amount of Cognos-related consulting services available in the marketplace. 'This is actually a tremendous opportunity for our partners,' Zeledon said, citing performance management and data integration as consulting service examples.

IBM intends to use a controlled distribution model to "preserve the Cognos ecosystem," Zeledon said. IBM will not automatically make Cognos products available to the 90,000 members of IBM's PartnerWorld channel partner program. Such a move could create "a dilution of the [Cognos] ecosystem" because many won't know the technology or add sufficient value, the Cognos executive said. PartnerWorld members that want to resell or work with Cognos products will have to apply to Cognos to do so."